Westham Signs Deal With Blockchain Platform Socios.com
The UK’s English Premier League soccer club West Ham United entered into a strategic partnership with blockchain platform Socios.com to be the “Official Global Partner” of the club. As part of the deal, Socios.com will launch the Official Fan Token of West Ham United.
West Ham United is the first Premier League club to join the blockchain-powered fan engagement platform, and the third football club after European league clubs, France’s Paris Saint-Germain and Italy’s Juventus.
The West Ham Fan Token will be available to fans at the start of the 2019/2020 season and fans can purchase Fan Tokens directly through their mobile phone via the Socios.com app.
The West Ham Fan Token will help expand the club’s global fan engagement strategy and their global audience to bring fans in the UK and abroad closer to the club. The club has more than 40 million supporters worldwide and a global, digital fan base that exceeds 5 million across social media platforms.
Fans will be able to engage and have a say in club matters through mobile app voting and polling platforms using the fan token that will be will be listed on the Socios.com platform. Token owners will also be granted access to exclusive fan rewards, merchandise, games, leaderboards, content and experiences.
Socios.com is powered by Malta-based esports voting platform ChiliZ, which allows both esports and sports entities to tokenize their voting rights to their fan bases to crowd-manage sports and esports organizations.
The West Ham Fan Token will be tradeable against the platform’s native token, ChiliZ (CHZ), with the fans needed to purchase ChiliZ tokens to exchange into Fan Tokens.